Category Archives: Small Business

FORD AND ZYNGA’S SOCIAL PARTNERSHIP

Ford and Zynga partner to present the world’s first social game for a product reveal Attending the Los Angeles Auto Show as a member of the press, I thought that I was going to hear an earful about added horsepower, hemi engines and fuel-efficient cars. Never did I imagine I’d be learning about the world’s first social gaming…

BlackBerry’s Black Eye

BlackBerry is giving away 12 apps today to express their gratitude for customer’s patience during their latest service disruption. PR Pro Cindy Ronzoni thinks they should do more.

Target is Hitting the Bullseye

If I asked you to name the top five companies who are marketing leaders would you include Target in that list? I recently was researching the price of an appliance and was soon blown away (in a good way) by Target’s re-design of its website. Have you seen it lately? It’s hip, relevant, useful, trendsetting…

How To Gain More Engaged Customers Through Social Media

Today I had the privilege of hosting a webinar on behalf of the Association of Cable Communicators.  I was asked by this premier cable organization to present highlights from the white paper that they commissioned my company to write last month called “The Social Aspects of Communication – An Overview of Social Media Practices in…

Why Focusing on You Will Bring More Business

All around the country universities, colleges and schools are gearing up to start a new academic year, but, in business there really isn’t an annual start of something. Sure, we use quarters, cycles and even January 1 as markers – however, I would like to suggest that you also fall in step with our teaching…

Why You Should Invest in Empire Avenue

The social media exchange online service EMPIRE AVENUE is rapidly becoming a new bold and engaging communications tool. In fact, in my opinion, it ranks right up there with Facebook Fan Pages, twitter accounts and Quora for brand engagement. It really is involving into a “must” for small businesses and entrepreneurs and those who desire…

How to Protect Yourself Online – Fast, Easy Security Tips

  Are you worried that someone may “steal” your passwords and rob you blind as well as impersonate you on the web? Do these fears create added stress and stop you from participating in such things as Facebook or online banking? Yes, the news headlines have been a bit scary lately with reports of anonymous…

How Easy Is It to Get Sales Leads?

Think it’s easy getting sales leads? Well, think again. If you are finding this reality of business true, then this post will confirm that you are not crazy and yes, it is extremely hard converting leads into sales, for everyone. NEVER A STRAIGHT SALES PATH Last Saturday I was attending workshop on How to Get…

Don’t Believe Everything You Read – The PR Act of Decoys

One PR tool that rarely gets mentioned is the art of using decoys to throw off the media from further coverage. I am not a fan of this practice nor a practitioner of it, I just wanted to make you aware of the fact that it does exist and it is one that is sadly…

Are Low-Cost Phone Alternatives A Thing of the Past?

AT&T’s proposed $39 billion purchase of T-Mobile USA would make AT&T the grandest of all the Ma Bell franchises and that’s good for them. But, as more and more consolidation occurs in big business due to the economy, the losers are consumers on fixed incomes. Sprint, the third largest wireless carrier, is going to oppose…